Regent Street Shopfronts

RIBA London is coordinating a series of window installation projects with the Regent Street Association and media partner ELLE Decoration. Duggan Morris Architects are collaborating with Ferrari S.p.A and Pipers to develop a window display focusing on the theme ‘Cities of Tomorrow’.

The concept is to take components of the Ferrari engine and display them as a ‘city fragment’ out of scale with its actual purpose, encouraging a different reading of the object. A variety of scenarios are proposed from a city landscape connected by a large circulatory device to a manufacturing plant. 

The juxtaposition of buildings with highly engineered components will aim to speculate on the future of architecture and the diversity high precision engineering brings to it, speculating on solutions to population density, energy manufacture and public realm.