Future Retail Destinations Competition Shortlist
Duggan Morris Architects are one of twelve long listed practices selected from over 70 submissions for the AJ/Crown Estate Future Retail Destinations contest to reimagine an out-of-town shopping destination for the future.
The judges will be looking for designs based upon many of the same parameters as existing retail parks, including a prominent out-of-town location served by major roads and offering a mix of retail, leisure and food and beverage uses. It should also consider the important role of quality public realm, the increasing impact of tech in retail, the environmental sustainability of the scheme and the experience created for shoppers.
Our submission focused on creating a sustainable, local, community focused destination, coined Honest Retail; A phased model for the organic development of out-of-town retail parks, activated by catalyst markets and improved public realm, towards a dynamic mixed-use circular economy.